I see so many small business owners turn to their CPA for financial management advice.
These businesses are often struggling with financial chaos that’s negatively impacting their bottom line.
But asking a CPA to help with business operations is like going to a dermatologist for a root canal.
You wouldn’t do that, would you?
CPA’s are a necessary and valuable expert for small businesses. Truthfully though, their role in your business has to do with your tax return because they work in the world of compliance, not the day-to-day operations that drive your business forward.
So it really fires me up when I see CPA’s brand themselves as business advisors or “consultants.”
How can they call themselves “experts” in the everyday operations of a business when they’ve never done it?
If you’re struggling with out-of-control growth or a sudden decline in revenues or profits, don’t rely on your CPA to help you turn things around.
For that, you need a CFO who understands projections, operations and what really drives your business. Their advice and counsel make them an asset to help you achieve your company’s goals.
I’m not saying fire your CPA, but you do need to know why they aren’t providing the critical information you need to get the financial chaos under control.
To find out why, download my free resource, 5 Reasons Why Your CPA Shouldn’t Be Your CFO today.