What is Budgeting?

The strategic plan is the source of everything coming down the pike, so like capital planning and people planning, budgeting needs to align with your strategic plan’s vision.

Budgeting is:

• A quantification of your goals, extracted from your strategic plan.
• A roadmap of how to get to your goals and targets, laying out the path to achieving your goals.

Budgets also provide control mechanisms, risk mitigation, a basis for measurement, and keep us on the path to achieving our goals. If you want to know what went right so you can keep doing it and what went wrong so you don’t repeat it, budgeting is key. It helps ensure your success against your goals and the roadmap you’ve set out to follow.

Your budget says: here’s what I’ve said I’m going to execute against for the next year. If things change, of course, you can shift. But you don’t need to make snap decisions without data. You can make faster decisions because you’ve already thought through some of those different scenarios, assumptions, and factors that have already been quantified into your budget.

When you’ve done all that work up front, you have the ability to make decisions faster. Budgeting enables you to reduce your risk, make decisions faster, promote your measurements against your goals, and it provides elements of control. All of those things are beneficial to you as the business owner. Having those insights throughout the year is invaluable as you run your business.

Why Do We Budget?

As business owners, we have a million things to do. So bottom line, why do we budget?

• It’s planning for the future and tying all of our planning tools together. We’re quantifying exactly what we’re doing with our business over the next year.
• It supports cash flow management and financial resource planning for your business. You need to know what kind of cash flow you’re going to have in your business over the next year.
• It will help you understand where you need to secure financing in your business.
• It can help you respond to unexpected changes in your business.
• It can help you measure performance against benchmarks.
• It can help you track and monitor where there’s waste in your business.

Putting the plans for the next year into a budget helps get everyone aligned with expectations and vision, and it makes responding to unexpected changes easier because we all know what we’re expected to do.

With a budget, we can dig deeper and understand the sources of favorable and unfavorable gaps to get clear on the drivers, what’s working, and what’s not working. Our budget functions as our GPS for the year.

How Do We Budget?

There’s an art and a science to doing budgeting in your business, but everybody can do it. Sometimes it just takes a little bit of practice.

To me, the biggest indicator of where you’re going to go is where you’ve been. Past performance can offer a very good indicator of where you’re going in the future. On your expenses side, many of your recurring expenses will probably remain the same. Things that will differ may be things you’re going to do differently this year (according to your strategic plan). You need to take those assumptions, quantify them, and overlay them on top of past performance.

Another resource in addition to past performance is looking at the assumptions that went into those past budgets as well as research on the competitive landscape. The more inputs, especially high-trust ones, you put into your budget the better it will be.

I always advocate for keeping your budget as simple as possible with as much granular detail as you need to support your direction and decision making. For example, if you want to track labor cost and don’t want it to be buried in overall payroll cost (which includes overhead wages for support things) in one bucket, separate that out. Keep it simple, but make sure you have enough detail to be able to make good and insightful decisions, and make it measurable because you’re going to want to be able to pull levers.

Making your budget measurable means you’re able to impact it. You also want to make your budget impactful, in the sense that it can offer insight into what is causing things to be better or worse in your company.

When you make your budget measurable and impactful, you can improve your business as a result.