Whatever you do in life, surround yourself with smart people who’ll argue with you. – John Wooden

The COVID-19 pandemic has given us a new use for an old word:

“Bubble”

In this case, it refers to the group of people that you decided to hunker down with during the initial stay-at-home phase of the COVID-19 shutdown. It might have consisted of close friends or maybe just family members, but your bubble was a constant for a couple of months. And although what you did within your bubble was physically limited, you still had some pretty awesome possibilities for passing the time.

For example, when was the last time you played board games or did a puzzle prior to COVID-19? When was the last time you tried out some new recipes in the kitchen, enjoyed a real conversation around the dinner table, or spent focused time with friends or family?

Just because our ability to move around freely was diminished didn’t mean we couldn’t use our creativity to find new activities or revive some fun, long-forgotten pastimes.

Now the question is, did you do the same with your business?

I mean, did you seize the opportunity to tap your business “bubble” for future plans and exciting possibilities? Your business team, or bubble, is made up of your management and advisors, all the people who know you and your business inside and out, just like you know the friends and family in your personal bubble.

As a business owner, your team exists to give you honest, relevant and straightforward advice that you can act upon, enabling you to take your company to the next level by:

• Positioning you to make an acquisition, either vertical or horizontal

• Expanding your lineup of products or services

• Positioning you for a successful exit

• Entering new markets

• Implementing systems to increase efficiency and profitability

Who doesn’t want one or more of those things for their company?

So, how do we perfect your bubble?

For that, you need to evaluate who is in your business bubble. Are there voices that might be missing? For example, do you have plenty of sales and marketing representation, but no one from operations, HR or finance? Who are the strategic thinkers, implementers and integrators on your team, balancing out your approach to your business?

Once you have identified your missing pieces, it’s time to expand your bubble to include those pieces – but choose wisely. A misstep in this area could lead to setbacks, organizational disruption and financial chaos.

But good choices can pave the way toward controlled, confident and profitable growth.

So if you’re ready to expand your bubble and leverage the team to take your business to the next level, let’s jump on a call. A restful night’s sleep is your prize.

Your CPA Shouldn’t Be Your CFO!

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