Let me share with you a little story about the power you have in your hands – and your business.

Over the last few years, one of our clients has been growing by leaps and bounds. When COVID hit, they were allowed to continue to work as an essential business. So, the growth continued.

Now, they had their share of ups and downs during the COVID period, but they were able to continue along the path they had set for themselves. They’re a fast-growth company, and we’ve been working alongside them to help them understand their growth, the challenges before them long-term, and the challenges they need to deal with on a daily basis.

Of course, cash is always a concern with a fast-growth company because as we all know, you can grow yourself out of cash.

But they are bucking the trend.

And that’s good, because they’ve gotten noticed – in a great way.

Remember when I was talking about the bounce that would happen after we got to the other side of these COVID lockdowns? I spoke about how, if you positioned yourself correctly and managed your business frugally, you’d be able to take advantage of opportunities on the other side.

Well, in my client’s case, they’re actually being courted by another company for acquisition. We’re supporting them throughout the due diligence process. (Yep, we do that too!)

I’m sharing this with you because I believe it’s important for everyone to know that there’s a lot of money sitting on the sidelines, waiting to be deployed. And the people who have the money are feeling that now is the time to start looking for deals.

I’ve always talked about how cash gives you options. Specifically, it gives you the ability to go out and go shopping for deals.

Is your company one of the deals that somebody is looking for, or are you looking for the deals yourself?

Either way, you have to make some conscious choices during the shutdown to preserve cash and give your business opportunities on the other side. This is your power.

I’m here to say that, based on what I’m seeing, we’re officially on the other side. Businesses are actively looking for deals.

Are you one of them?

If your company isn’t sitting in the spotlight for opportunities post-COVID, check out more tips for positioning yourself well right here. And when you’re ready, let’s talk.

Your CPA Shouldn’t Be Your CFO!

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